Work.

Hustling + Growing : Branding 101

During my 1st quarter review of my blog I discussed how I’ve heard a lot about how branding for your blog/business is so important. The issue that I struggled with was turning it (the blog) into a “flourishing” (profitable) side hustle and keeping it strictly fun and helping like minded women – staying true to who I am.

Long story short – I can do it all and it can be done effortless. I came to this conclusion after spending a Saturday sitting in the middle of my bed with no tv on – just music (SZA’s Ctrl Album to be specific) and candles burning, working on my Brand Beginnings 101 Werkbook, that the talented marketing genius Courtney Brand, created.

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If you follow me on IG then you saw my post on how I stumbled across The B Werd, early last year after it was launched and this was a major motivator in me revamping and relaunching my blog.  After I completed this werkbook, I was more than motivated to continue to take ForeverShauni to the next level, plus it also gave me the inspiration and courage to start the process on my next Side Hustle (you can never have to many streams of income).

Take Aways

  • I’ve always known the “why” behind me starting the blog, but it’s more defined and aligned with the how and what.  This helps create a strong mission statement and also help align with the ultimate vision of your product.
  • Not to give away what all the werkbook contains, but the competitive edge helped me identify how I actually stacked up compared to my “competition” (I use the term competition loosely) based on the feedback that I’ve received from friends and followers. I must say after looking at it written down, I stressed myself out over NOTHING. The “What makes me different?” section also gave me a lot of sass –  because I am different – the only thing we have in common is the fact that we are in the same playing field – but I’m always willing to help and support my fellow bloggers.
  • Defining my target audience has helped me understand the direction of the material/product needs to be created. You have to understand what they believe in, what they need and how you can reach them. It’s almost as if you are walking in their shoes so they can relate and continuously come back for more.
  • I’ve always known consistency is key when it comes to blogging and really anything that you are doing. The werkbook gave insight on a seamless brand – from the logo to the content to the personality that will attract your target audience.

For me when I decided to relaunch, I googled and pinterest everything that I could. New blogger or even established ones, I encourage doing your research, but I also recommend this workbook. The topics discussed truly helps get the ideas out of your head and onto paper and it is an actual plan of action. Before spending tons of money, getting the experts to help, pick this inexpensive, but valuable workbook to the initial steps of getting your brand up and running.

I could write on and on about how each section gives you a whole new perspective, but I’ll let you experience that joy on your own.signature

 

Home.

Ikea Shopping Trip

I played hookie – again – but this time it was a hookie day with a purpose. Mission – IKEA! Ikea is about an hour from Columbia in Charlotte, so it was going to be an all day event.

Because Ikea is so big I have to go in with a plan of action or at least having some idea of what I want to get. To get a plan of action, I make a list of what I need or what I’m searching for. After making the list I go on the website to see what my options are. Again, because they are so big and they have the self serve area – I add things to a shopping list so I can print it out and take it with me so I can find what I’m looking for.

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During this trip I purchased the infamous fluffy rug that every blogger or youtuber has that they use for staging – I’ve hesitate on getting it for the longest, but finally broke down and got it.

Euro pillows have been on my list of things to get for the longest, it wasn’t until I went to Charlotte’s house and saw hers and she told me they were from Ikea – so I added them on the list of things I needed to get, along with some white covers for it. I already have plenty of throw pillows around the house, so I grabbed two pink covers for them.

I found these cute cork coasters that I desperately need because I don’t have any matching coasters and I hate ring marks on tables.

On the last trip there I found these metal mixing bowls like my grandma and mom have – they’ve had them since I was a kid. I have a smaller one and it works great for when I’m cooking so I wanted to get a bigger one for when I am cooking big portions. I also found this really nice glass bowl for salads, or even sitting on the counter with fruit in it.

On the way out we saw this cute iPad stand – just something else that I’m sure I need.

I also wanted to share a few things that I purchased in the past that I love and HIGHLY recommend for any and everyone.

I was inspired by a photo I saw on one of my favorite bloggers page, so Pinterest helped me get more ideas. If you can see on the shelf the white tray is also from Ikea.

I absolutely, 100%, without a shadow of doubt love my desk ( HERE ) and the lamp was gift that is also from Ikea ( HERE ) – the chair is also from there but it’s not my favorite, because it doesn’t come up and down, but it serves its purpose.

Now these photos below are totally random and just showing off what all Ikea has to offer.

Ikea has everything that a person could ever need for their home from – customized kitchen design to mirrors to bedroom décor. The kicker is that everything is affordable and can work with whatever budget you have.  If you never been then you definitely need to go and experience it.

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Beauty

Perfect Match – How to Find the Perfect Lipstick?

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What completes your face when you are doing makeup? A gorgeous lip brings it all together – at least for me it does.

It was just three years ago that I really started getting into lipsticks. I was always the lip gloss girl. I think the first time I wore lipstick was Mac’s Ruby Woo – I thought to myself hmm this doesn’t look so bad. So now I love a good red lip on me. Since the nude trend started a few years ago, I was on a major hunt for a nude that was perfect for me.

If you follow me on Snapchat or Instagram then you know that sometimes, I’ll post “lip service” snaps – highlighting my lipsticks for the night.

There are thousands of nude lipsticks for your complexion, trust me I know how difficult it can be to find the right color, so with that being said – I’ve listed a few tips and also showing of my favorites.

Continue reading “Perfect Match – How to Find the Perfect Lipstick?”

Lifestyle

My Day | Played Hookie

Working a 9-5, being a full time student, blogger, spending time with family and friends can wear anyone out. So I decided that I needed a break to just do whatever I wanted to. I read somewhere that playing hookie was good for the soul. If you are going to play hookie make sure you are doing exactly what Y O U  want to do and how you want do it. This was my train of thought the day I decided I needed to play hookie.

Continue reading “My Day | Played Hookie”

Lifestyle

You Are a Badass | Book Review

GOVMansion(91of103)I am ashamed to say this, but I started this book in January when I was traveling to Miami. Once I got to Miami it was a done deal trying to read anything. I tried my best to pick up the book every night to read it but, it was a struggle. But I finally made it.

I will say this book is really good – certainly a page turned – some things I already knew or have heard before, but hearing it again made me think about things a little deeper.

Continue reading “You Are a Badass | Book Review”

Lifestyle

Phone Snap Roundup 

Saturday mornings in Columbia are made for Soda City. A couple weeks ago Ashley, Jace and I headed down to grab something to eat and check out some crafts. I was craving Nachos so we had to split them because I didn’t want to be a pig and eat them all.

These are two of my go to drinks as of lately. Not so much the Dole Shake, but the Premier Protein is my favorite. I’ve been making an Espresso and this shake over ice instead of going to Starbucks when I’m craving an iced coffee. I highly recommend the Protein shakes.

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My brother came into town a couple weeks ago and for some reason we always end up at a Mexican restaurant. Publico is one of my favorite’s here in Columbia. You have to try their Mexican Street Corn – it’s sooooo good! And who goes to eat Mexican and not get a Margarita???

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If you follow me on Instagram (I suggest you do if you aren’t already) then you would have seen this photo. As you know a goal is to grow within my faith and this daily devotional has been an huge help – this was sent to my mom from Daily Bread, because we read them and donate to them.

 

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I just thought this was the cutest picture of Jace and Tyson – after the pool, Jace needed a nap and Tyson just wanted to the iPad. Love spending time with these two – just missing my Jaiden and the day would have been complete.

 

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